Characters for IDEAT

I created these 10 characters for the magazine IDEAT to represent 10 fashion styles: Geek / Vintage / Hippie / Gay fashion / Japanese / Bohemian / British / Street / Sport / Yuppie. The project is focused on the trends of these 10 styles according to what people buy on Taobao, which is one of China's biggest online shopping websites.
The full project can be read here: http://www.ideatchina.com/web/article/phone?aid=255