Bowie Wong Jewelry Brand Design: Elegance and Aesthetics of East

About

Bowie Wong is a Chiense Jewelry brand. The brand owner wishes to showcase the luxury of Eastern palace traditional culture in the brand's visual design, while also aligning with international fashion trends, breaking free from outdated elements, and adding a touch of Western luxury.

Design Concept:

During the analysis of the client's product positioning, it was noticed that the treasure pearl flower is widely used in jewelry designs. Hence, it was linearly extracted and extended into the brand's visual identity.

The logo font adopts a modified seal script, embodying both Eastern cultural elements and a sense of fashion's liveliness. The collision between traditional style and high-end custom design creates a beauty that is striking yet not ostentatious, modest yet refined, giving rise to another kind of intrinsic beauty that perfectly aligns with the brand's positioning as a niche and high-end custom brand. This distinctiveness sets it apart in the market during the year-end shopping festival.

Design is not just about blindly pursuing aesthetics; it should express the essence of the brand and, most importantly, contribute to the brand's business growth.

#jewelry #brandidentity #logodesigns #asianbeauty

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