Coffee Logo

This client wanted to inject a little fun within their existing brand architecture for a homeschooling conference where they were targeting a specific audience. She wanted a mom with a messy bun who looked tired and a dad with a beard. I played with the silhouette and realized I'd need to use negative space to show the beard, so opted for a profile on the dad. To keep the mom under the primary logo but align it with the dad, I reversed out the coffee on her to incorporate that white space as well. Vector art in Illustrator. @Jaborandi Grove 2023