BUMPY ROAD FILMS
FIN ;)
Ultimately the clients decided they wanted to retain color capability > so we shifted over to an updated version of the 'woodgrain' design, accompanied by one of the slightly more toned down type solutions I proposed.
While I'm definitely a fan of the original B/W truck & the more lively logotype > In the end, I think this final set retains a lot of the positives, while providing the level of flexibility the clients want going forward.
As always, all of the feedback & interest along the way has been tremendously appreciated!!
Cheers!
**COLOR & B/W breakdown attached
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