kk.fow - shopping for jeans
kk.fow - a different clothes shopping experience to find jeans that fit.
Personas, reactions, learning about jeans
I analyzed different psycho-types, customer reactions to shopping for jeans, the anatomy of jeans, and different opportunities.
Market research
Analyzed the current user experience and current user interface of Levi's and Wrangler, two of the top jean retailers.
Desktop and mobile
After research, the final concepts turned to screens.
