Platt Park Brewing Co. Packaging

I've recently been working on a line of packaging for Platt Park Brewing Co in Denver, Colorado.

The labels are created around a grid of interchanging patterns and text, that form a flexible system for future labels and expansions. These labels will be screenprinted in 3 colors, and the patterns are designed to be equally flexible, either acting as an abstract eye catching element or reflecting the qualities of the beer in some way. This will allow each label to have its own fresh and unique individual appearance while still relating to the overall product line.

This piece above is a mockup used during the design process to see how everything will come together.