Social Media for Toddler's Den

View the complete project on www.devikajdesigns.com

Toddler’s Den is a chain of premium pre-schools in India, which believes in the importance of play in early years of learning and actively creates an environment to pique a child’s curiosity. 

Toddlers Den needed a fresh look for their social media posts. They had a set of mascots for their brand and the previous strategy was to reuse the mascots with minor modifications for social media posts. This was making their posts monotonous and boring.

To add a fresh tint, I started off with a bright and lively colour palette and expanded the pool of visuals by adding content specific, yet playful and kid-friendly illustrations. Since the existing mascots were an important aspect of brand recognition, we diversified these mascots by thoughtfully using them in tandem with new characters and scenic illustrations. This made the posts more engaging and visually appealing to the audience.