YEON 服务于奢侈品牌的高端花艺品牌 Floral Brand Serving Luxury Brands
As a high-end floral design brand store established in Shanghai, "YEON Flower Plant" has been recognized by luxury brands. At present, he has served Tiffany, Celine, Gucci, Chanel, Herms and other brands for a long time, which may be due to the manager: BONNIE WU’s early career experience in the world’s largest golf club, as well as his proficiency in high-end social etiquette and luxury The concept of the product industry has given her a more specific international perspective on the management of "YEON Youyan Huazhi". Therefore, according to the customer's requirements, when carrying out the visual design of the entire "YEON Youyan Huazhi", adopting a simple, light and luxurious design method is undoubtedly more in line with its background, making "YEON Youyan Huazhi" more inclusive possibility.
In terms of overall vision, considering the overall fashion and inclusiveness, we have adopted a minimalist design method, but this does not mean that it has no expressive force. On the most important visual element - the logo, it consists of three parts: graphics, English, and Chinese. In terms of graphics, it is mainly to extract flower patterns, and then perform element extraction. English mainly relies on the serif font, which is simple and fashionable at the same time. Of course, in order to conform to the overall tone, the Chinese font "Youyan" has also been designed in detail.
In order to increase the overall visual recognition and without destroying the overall simplicity, some auxiliary element graphics are extracted. These graphics are mainly from the flower itself, and then processed in black and white halftone, and finally form the auxiliary basic texture. These main reflected in different packaging. Compared with the design elements such as the "YEON Youyan" logo, the artistic expression of flower plants is a more convincing embodiment of "YEON Youyan". Flower plant art is the core of the entire "YEON brand". Therefore, a simple approach is adopted in the entire design, and then to guide consumers to pay attention to the art of the flower plant itself.
