Premier Broadband — unused concept

unused identity mark concept created for Premier Broadband — providing ultra high speed internet services to rural areas across Arkansas

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The mark is an abstracted letter "P" monogram, created with circuit-like continuous lines; it combines the namesake "P" with the familiar 3-lined wifi symbol, which was a client-requested route of exploration. Combining these two elements in a seamless and symbiotic way creates something ownable out of the familiar, and communicates outward growth and confidence. 


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See the final work here