Mind x Body Movement Workshop Flyer

Background: The client is designing a hypothetical Mind & Body Movement Workshop for high school girls aimed at promoting inner peace, self-acceptance, and overall well-being. The workshop will focus on mindfulness exercises and self-care techniques. To effectively reach the target audience (high school girls), the client seeks a captivating and informational flyer design.

Theme: For this project, I wanted to evoke a sense of calmness, harmony, and natural beauty –something that would appeal to a young female audience, without feeling threatening or intimidating so they would feel comfortable attending the workshop. I created the flyer using Adobe Illustrator.

Illustration: I wanted to create an illustration that would represent a peaceful inner mind, something that this workshop aims to create. I went with a minimalist look – mostly flat colors with limited shading and texture. This illustration was created from scratch in Procreate. 

Color Palette: I opted for natural shades of peach, burnt orange, blue, and green to represent the elements of nature and create an uplifting mood.

Typography: The two fonts used are QuimbyGubernatorial (script; headline) and Gelica (serif; body text).