FEESH logo and branding

FEESH is a dinnerware brand that started it's journey from a very small village in Japan. Now FEESH has stores almost all over Japan.

SOLUTION: The name FEESH was basically taken from the word "fish" So I came up with an abstract icon that depicts "fish". The owner's astronomical sign is Pisces so I also included that in the logotype.

With a custom made logotype, a strong logo mark and a modern color palette FEESH carries the essence of being strong also at the same time is friendly and trustworthy.