ISLA (UX/UI Web)

ISLA serves as an eco-friendly online homeware marketplace, deeply rooted in the principles of cooperation, innovation, and quality. My clients are ardent environmental activists, and it is imperative to avoid any portrayal that aligns with the “hippie” stereotype. To meet this essential requirement and resonate with our target audience, which comprises environmentally-conscious individuals with a higher income bracket, I meticulously crafted an exquisite brand exuding a sense of luxury. The core essence of the brand revolves around a minimalist, sophisticated, and organic aesthetic, allowing us to establish a strong connection with our discerning audience.