Online purchasing of personal training

Due to launch of a new site the “PT shop” needed to be rebuilt. We used this opportunity to redesign it to make it more user friendly, and the goal was to increase the conversion, and took inspiration and earnings from the new “Become a member” flow, to gain some consistency.

As most of the visitors were using mobile, mobile first became important in the design process.

During the design process we focused on displaying the price at the first step, make it easy to understand what PT product you were purchasing and see how your choices affected the price.

Methods

• Flow chart to map out the business rules and to make sure all scenarios were covered.

• Guerrilla testing of Figma prototypes at clubs

• Online use testing of prototypes using the tool LookBack

Based on useful feedback from our members (through Hotjar and customer care) we have, and will continue to update and improve the design.

The PT shop was translated to Norwegian, Swedish, Danish and Finish and is in production at sats.no, sats.se, sats.dk and elixia.fi.