HomeLife Media — concept

Brand identity concept created for HomeLife Media — a pet marketing agency

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HLM helps brands create personal connections with their customers by meeting them throughout the natural progressions of their day. The identity mark for this concept leans into the idea of home as an important part of the brand, because we treat our pets like family and our home is their home too. The simple house-like shape contains rays of light, designed to communicate the ideas of new horizons, insight and general optimism.

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See the selected/final design direction here