Responsive Logo Design
The Responsive SRM Platform (formerly RFPIO) helps organizations accelerate revenues and mitigate risks by enabling teams to respond more effectively to a broad range of business-impacting information requests.
Lepisov Branding was commissioned by the client to help them with their rebranding from RFPIO to Responsive
The symbol
The logo symbol is based on the abstract letter "r" shape formed by circle sector elements, representing attributes like "signal", parts of a "piechart", "arrows" and a "junction"
The elementary "sector" part of the logo sign are taken from the custom "responsive" type to perfectly match the wordmark for better visual consistency
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