Hab'eat - Diet App UI

Working on this as the only creative has been fun, if a little intense. From start to finish, brand, guidelines, ideation, conception, wire framing, prototyping... coming soon.

Created some unique features. Through discovery, we found some useful, if obvious, pain points stemming from users real lives, that usually preempted a decline in daily use and ultimately was a massive reason for the drop off in user retention.

We found that when people deviate or fail with their strict diet plans, due to parties, social events or desire for treat/cheat days. User felt the intervention was failing to help and thus dropped off. We sought to accommodate these, offering cheat days, options and help for eating out and delivery/take away/carry out. This resulted in a huge uptick in user retention and daily active use as it also meant many users were active during cheat days/events where they'd usually be ignoring the depressing reminder.