California's Sparkling

This concept showcases three cans of naturally flavoured sparkling water, each of them represents one character typical for Californian urban scene. These characters became a dominant part of culture, they define recognisability of the state. The concept is meant to empower California’s urban culture and create awareness for those who doesn’t understand it and would love to know more about how it became a signature of Southern California.

Credits:

Agency → ByAllMeans Studio

Creative Director / Designer / Illustrator → ​​​​​​​Anna Sun

3d visualizer / Animator → Stepan Derevyanko

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hello@byallmeans.co