SKINS - new visual identity and packaging design
SKINS is the ultimate skincare brand tailored for young adults specializing in organic, cruelty-free, and sustainable products. They craft their skincare products with care, using only the finest organic and sustainably-sourced ingredients. Their mission is to empower confidence and embrace unique radiance.
Our goal as a creative agency was to create an effective visual appearance that will translate well the commitment of the brand to enhance the glow of a healthy skin.
We came up with this packaging design that incorporates geometrical shapes as a visually compelling approach, and we believe that they can be super versatile, just as the brand’s target audience is.
The color palette we chose was meant to emphasize the already mentioned geometrical shapes in a visually striking and energetic appeal that captivates consumers' attention. This color combination is often associated with nature, tranquility, and creativity, evoking positive emotions and a sense of excitement.
