The Shed

I was tasked with branding and naming a unique market space, which included an event stage, an on site brewery, retail and F&B outlets.

The aim was to create a bold and inviting brand identity, taking inspiration from the semi-industrial architecture, that also worked alongside the multiple brands it would eventually hold. I felt ‘The Shed’ reflected a collection of different offers and alluded to a fun, forever-evolving space. The off-black and cream primary brand colours also ensured no clashes with any future sub brands.

This brand style and tone was then applied across all consumer touch points. from giant hoardings to A4 flyers.

I designed a three staged website launch and initial instagram posts to help promote The Shed and ultimately make it a place that businesses want to get involved with and customers want to visit. Within a month all tenant spaces were filled.