Constructing a brand refresh for a leading utilities contractor.

Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects. Despite their success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate headquarters to the job site.

Our Role:

• Logo + Branding

• Website Design

• Collateral Design

The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats. The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last.

The existing website was outdated and did not communicate the company’s technologically advanced offerings. We designed and built a robust website that showcases their work, profiles the company’s rich history, and serves as a resource hub for onboarding vendors and recruiting talent.