Crafting an identity and labeling system for a micro brew and cider brand.

Lookout Farm is one of America’s oldest continuously operating farms, dating back to 1651. The “pick your own” fruit farm is located just outside of Boston in Natick, MA. In addition to a market, dining venues, and children’s amusements, the farm brews, cans, and sells its own brand of beer and cider. The brewers engaged North Street to redesign the brand into something with “fridge appeal.”

Our Role:

• Logo + Visual Identity

• Packaging Design

Crafting an identity and labeling system for a microbrew and cider brand.

Lookout Farm is one of America’s oldest continuously operating farms, dating back to 1651. The “pick your own” fruit farm is located just outside of Boston in Natick, MA. In addition to a market, dining venues, and children’s amusements, the farm brews, cans, and sells its own brand of beer and cider. The brewers engaged North Street to redesign the brand into something with “fridge appeal.”

Our Role:

• Logo + Visual Identity

• Packaging Design

At the heart of the identity system is the tractor illustration, which is inspired by an antique model on prominent display at the farm. The style of the image was influenced by vintage manuals for farm equipment.

Over the years, we have enjoyed designing new labels for Lookout Farm’s craft beers and ciders, including those featured in the slideshow below: