Boba Bar Co. Branding
Founded in Chicago, IL by Jeri Quinones, Allen Germino, and Minh Ta, Boba Bar Co. serves Chicago-land the classic bubble tea drink with a modern twist in design. This was our original brand concept, but the group is pivoting towards a new design approach.
Brand and Logo
The logo for Boba Bar Co combines the iconic elements of a tapioca pearl and a Japanese wave pattern to create a visually captivating representation of the brand. The carefully crafted depiction of the tapioca pearl instantly connects to the signature ingredient used in boba tea, establishing a strong visual association with the brand's core product. Accompanying this is a subtle Japanese wave pattern, symbolizing movement and tranquility, reflecting the vibrant and dynamic atmosphere of Boba Bar Co. The wordmark, designed with a bold serif typeface, strikes a balance between elegance and playfulness. The rounded edges of the letters add a touch of approachability, while the boldness exudes confidence. Overall, the logo beautifully captures the essence of Boba Bar Co, showcasing its unique fusion of flavors, cultural influences, and inviting customers to indulge in a delightful boba tea experience.
