The Edit Bar - Vue

Vue Cinema needed a bespoke bar that reflects their brand values and positioning whilst offering their customers something new that enhances their visit to their Cinemas. Along with a new space they needed a sub-brand identity. Together with the 3D team at Beyond, we created The Edit Bar'. A premium bar concept with an inviting atmosphere with clear integrated POS collateral.

The counter space for tickets and snacks also needed to feel ‘on brand’. Along with aligning the space to Vues colour palette, the back wall was designed to give clear brand messaging & POS hierarchy. I added subtle on screen animations to help attract customers attention.