McLaren - Artura Car Configurator

Two years ago, I had the opportunity to contribute to the design of the McLaren Artura car configurator with @mediamonks

The platform was launched a year ago and remains active to this day.

During my childhood, I was a fan of the Need For Speed franchise. I must admit that the way car video games incorporate customisation elements served as a big source of inspiration for this project.

As a UI designer, I firmly believe that confining our creative influences solely to other websites leads us down monotonous paths, going in circles and replicating what is currently trendy. Embracing inspiration from diverse art forms like film, photography, painting, video games, and music is vital in cultivating a distinct design identity and fostering more profound creative output.