Switchboard Style Guide
Leading data automation platform Switchboard helps companies make better business decisions by reducing the resources needed to build large-scale analytics. The company recently called on FINAO to level up its digital presence and user experiences.
Refreshing the Switchboard visual identity included updating the color palette with an expanded, diverse range of primary and secondary colors for product illustrations and visuals. Our team introduced three unique patterns to enhance illustrations, selected font pairings and developed a typography hierarchy system for the cohesive new Switchboard brand.