Dear Marjorie Botanicals Brand Identity
Dear Marjorie Botanicals is a passion project, stemming from a love for greenery and Earth’s simplest beauties. Proudly known for it’s strong, female ownership and local community connections, Dear Marjorie is truly a love letter of florals and plants gifted from the mind of dreamers to the homes of those seeking something special to care for.
Due to the organic atmosphere and playfulness of the products within Marjorie Botanical’s walls, hand-drawn visual elements play on the unstructured and minimalistic style of the brand identity. These elements play in harmony throughout all brand elements, from the color palette and visual icons to the social media and marketing assets.
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