Taken Events Collective Website Design
Introduction
"Taken" is a techno-events collective based in Brooklyn, New York, with a mission to curate cutting-edge electronic music experiences for its passionate audience. The collective needed a visually striking and user-friendly website to showcase upcoming and previous events, feature a photo gallery, provide information about the collective, offer a way for potential attendees to get in touch, and facilitate ticket sales or RSVPs. The website was designed to have a techno-dark aesthetic with a color scheme predominantly featuring yellow, gray, and black, along with the fonts Poppins and Lora to create a modern and edgy look. Additionally, the site needed to be easily updatable by the clients and integrated with their marketing strategy to capture emails effectively.
Result and Impact
The launch of the "Taken" techno-events collective website was a resounding success. The website showcased a visually captivating design that effectively represented the collective's identity and appealed to the target audience. The techno-dark aesthetic, complemented by the Poppins and Lora fonts, created a strong and immersive brand presence, enhancing the overall user experience.
The website's easy-to-use content management system empowered the clients to update event information promptly, ensuring visitors received the latest event details in real-time. Additionally, the integrated ticketing and RSVP system streamlined event registration, resulting in increased ticket sales and attendance.
The email capture mechanism successfully built a substantial mailing list, supporting the collective's marketing strategy. Email campaigns and newsletters became an essential part of "Taken's" promotional efforts, fostering stronger connections with fans and fostering repeat attendance.
Overall, the website contributed significantly to the collective's success, further establishing "Taken" as a prominent techno-events organizer in Brooklyn, New York, and beyond. Its seamless functionality, eye-catching design, and effective marketing integration have solidified the collective's position in the electronic music community.
