Relalaxa Wine

A wine called "Relalaxa" which roughly means relaxe in swedish slang. A simple yet good looking, minimalistic design that can speak to those who drink wine because it taste nice and buys wine because of the label-design, without the snobbery.

BRIEF

Does wine have to be special and does it have to come with a bit snobbery? Can you just buy a wine for the sake of wanting to have something good to drink? Make a wine that relates to those questions.

Animated SoMe reels below. Made with After Effects.