Starting Point

The business was re-launching as a leading Australian Home Care provider, funded by the government. The goal was to aim at elderly carers of spouses, children carers of elderly parents, external consultants to use the site as reference for their clients.

Main Requirements

- Easy navigation and access to information

- Clarity and transparency on services and pricing

- Testimonials and reviews from clients and caregivers

- Online booking and scheduling capabilities

- Educational resources and community engagement opportunities

- Keep it within "medical" niche but be more friendly and feel more "at home" to stand out from the competitors visually

End Point

We laid out the content structure to achieve technical requirements above and also have lead generation in place for further marketing work. The offer options were displayed in a clear way with call to actions throughout the site as strategical touch points for the target audience. For visuals, we went with blue tones which are common used in medical niche, but made it more vibrant & "rounded" to have more friendly vibe.

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