Tech For Good
We were commissioned to work on the opening sequence for Tencent, for the Public Welfare. Tencent has recently announced their new calling, Technology for the Social Good. They strongly believe that as a tech company, they have to look into possibilities on how can Technology be in help to the people, especially the ones in need.
Tencent's CEO Ma HuaTeng mentions that as a technology company, one must not only focus solely on profit and neglect the people. The Art Direction for the opening sequence is to go for a paper-cut style. The idea of the style is to have a remembrance of the traditional style that has a history of more than 1500 years and represented cultural values of the people throughout China.
Process in Behance :
https://www.behance.net/gallery/135269237/Tencent-Tech-For-Good
Website :