Starting Point

The client had an active & well-performing business already, but the leads mostly came in by word of mouth IRL. Website didn't perform that well as it lacked clear strategy and wasn't incentivizing enough to attract new users. The style was also outdated and not in tune with the brand.

Results

We rethought the sales strategy for the website and updated the content structure to represent it. We also streamlined the main offer and also introduced a lead magnet system which works to market wider audience which is not ready to buy at their first visit. The style was aligned with updated brand visuals and tone of voice.

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