SITS - case study
SITS — modern website, custom development, UX audit & optimization
Client: strong player in the furniture industry
Challenges
Create an aesthetically pleasing and user-friendly website
Maintain domain authority during the website upgrade
Optimize technical SEO for improved search engines visibility
The key to success is cooperation with a committed and available team – and this was exactly the case with the team from SITS that participated in the project 🤩
The numbers speak for themselves
The website presents 96 furniture collections
The color of the upholstery can be selected from 490 variations
There are 3000+ photos shown on the website
The SITS range is available from over 300 retailers
There were 152 subpages created solely in the English version
Cooperation with PAARTS agency from Sweden lasted 7 months
Translation engine for 7 language versions of the website ready
Comfortable and engaging…
Animations
Subtle dynamics are provided by micro-interactions with interface elements. Delicate strokes of the line after hovering over the buttons. Subtle fading or text masking. These are small pleasures for the user, like a moment of breath in a comfortable armchair.
Personalization
We have programmed a search engine for collections and materials. Users can create their own configurations and the ability to add products to "Favorites".
Interactive map
When the users have already composed their dream set, they can check where (out of over 500 places in the world!) they can get it. In the future, 1,500 retailers will appear on the map. Thanks to Gatsby.js blazingly fast infrastructure and optimizations we have made, the website is ready to scale.
… and functional!
We modeled the databases so that each text, photo or even navigation order can be edited from WordPress.
Straightforward website management is as important as design or development. We took care of it and adjusted the content management system for SITS’ needs.
EWe ensure sits.eu SEO efforts are not forgotten! The previous page redirects to the new one, leveraging existing SEO efforts for increased visibility and higher search rankings 😉
We utilized headless WordPress and optimized loading speed with Gatsby.js.
Even with a video in the hero section, the site is lightning-fast!
Throughout the process, we implemented automations, streamlining meta tag creation, URLs, internal linking, title structures, and image alt texts. SEO loves it!
SITS website ready to scale globally
We are moving on, developing this project and getting ready (and the website) for the next challenges!
We are very happy that we have the opportunity to cooperate with a company with a global reach, which significantly stands out from the competition and has ambitions to create a strong global brand. And that we can help it! 🙌
SIT(S) comfortably and experience the seating sensation like no other that awaits you at sits.eu