Case Study: Acorns Video featuring The Rock

When Acorns partnered with The Rock, a video featuring him as their spokesperson performed very well. As part of a creative workshop for Acorns during my time at Liftoff, I pitched the idea of combining this successful video with some footage of app exploration, a concept that works well for UA videos within the mobile programmatic landscape.

Here is the video that the motion team created from the hybrid concept I pitched:

This concept garnered a 19% impression to install lift over the original video. This video was a top performer for Acorns during the most competitive time of year for finance apps.