Vision Industry

Brand identity and collateral for a new Dubai-based optical business, Vision Industry.

A new brand which sees a world where looking good and seeing well come together with passion and precision, with the vision and experience principle of ‘Sight made simple, enjoyable and personal for all.’

Building from this clear position, we created the new brand identity and all the supporting brand assets and communications across its logo mark, Iconography, Print, Packaging, Online and Social Media, and Product Storytelling.

A clean & contemporary visual language was supported by a flexible brand pattern inspired by how the eye perceives light.

The brand launched with a flagship experience in Mall of the Emirates – Dubai, in spring 2023. https://www.youtube.com/watch?v=sDujmL8i3oU