Logo Mark | De Principitos y Zorros

"De Principitos y Zorros" is a course designed as part of a series of workshops where "The Little Prince" by Antoine de Saint-Exupéry is read, and questions about the meaning of life, personal identity, and philosophical reflections are discussed. The following project was carried out within Agencia Eremo; after the team developed the brand and visual identity, it was my task to create a logo that aligned with the defined concepts.

The established brand attributes indicated a human and organic tone, and a hand-made style was important to convey the essence of the workshops. After exploring different concepts, some more literal, focusing on the main ideas of the book, and others more abstract, the final logo was reached. The shape of the fox, crouched down, represents the particular introspection that takes place in each workshop. The crown, in reference to the Little Prince, creates a visual anchor and adds balance in the center. Thus, the fox and the Little Prince come together in the logo, symbolizing the idea of friendship, which is fundamental in the book.

Thank you!