Invitation design for BSG (Business Systems Group)
CREATIVE THINKING:
The creative concept and artwork for this invitation are intended to instantly pronounce Business Systems Group exciting and bold. A refreshing shock to blast the default boring image of a 'business breakfast' from the mind's eye. Urging invitees to grab this chance to be inspired by business mavericks and rugby champions. The call to action is to accept the invitation to rise and shine with rugby champs the Springboks. And challenge the norm. Declare Will Kellogg a flake. Because what we fill our days, not our stomachs with, makes breakfast the most important meal.
THE BIGGER PICTURE:
The initial visual impact backed up by the Springboks as draw card completes the invitation to get out of office mode, and into their world. To look around and listen. Different realities, different rules. Money can be made from anything. Blood and sweat, zeros and ones. Call it winning, call it love. But the goal is the same for everyone. Success has many different smells, but it always feels the same. And that is why we can all learn from each other.