Rosey Jakob Visual Identity: Joyful Childhood with Bold Color an

About

Rosey Jakob is a child care agency based in Basel, Switzerland. The brand manager is engage in children’s psychological research in Switzerland, focusing on children’s habit formation, quality development and time management ability, and is committed to providing children with a one-stop service that integrates study counseling, habit formation and life care.

Bold colors and LEGO-like expressions embody the attributes of children's brands and industry characteristics. In the face of new consumer demands, brands need to fill their content and design more to empower the brand. Through user research, after uncovering the brand positioning, we extract super symbols to simplify the brand's expressed tone into a symbolic visual language, forming brand memory. Through color matching, we evoke consumers' desire to understand and possess the brand.

Design by Resauce Design Studio.