GOATGOAT COFFEE：A Glimpse of Summer Coffee Packaging
The brand owner was originally rooted in the field of coffee roasting, and has been committed to roasting coffee beans from all over the world to their true qualities, enjoying the caramel chemical reaction and Maillard reaction during the roasting process, so that the fascinating aroma and flavor of coffee can be released. After the accumulation of baking experience at the b-end and the building of brand experience, the brand owner chose to establish GOATGOAT COFFEE to restore the flavor of coffee beans. Through different packaging forms and different scenes, every consumer can drink high-quality coffee as much as possible.
GOATGOAT COFFEE, pursuing a leisurely life philosophy, tries to press the pause button for consumers' fast-paced life, so that consumers can feel the romance in a quiet life, put down the trivialities and boredom in life and work, find their inner self world and become themselves again in the moment of drinking a cup of coffee.
For the logo part, the shape is designed as a combination of four semicircles, like a few scattered coffee beans, also like the two small horns of a lamb. But what's it like the most，is a pair of sheep eyes watching the comings and goings of the surrounding comfortably and loosely more. The reminiscent logo design is more likely to make consumers curious, so as to realize attention, memory and retention.
Summer is really hot, and the bitterest sun is burning. In order to make the packaging more memorable, soft bean paste green is chosen for the color, which is the most tender green used to wrap the bitter coffee. After watching this packaging, you may feel cool. After tasting the coffee, the slightly bitter is in the mouth, and then, the heart is relieved. It is also distinguished from the generalities that many coffee packaging must be dark brown to reflect the function and style of the brand.
