Marie Antoinette

Avant Guillotine

Vin Rouge 1998

Marie Antoinette – Avant Guillotine – Vin Rouge 1998

Theme from the movie “The French Revolution” and the attack on “The Bastille” castle in Paris and the capture & execution of the queen of France, Marie Antoinette followed after her execution.

This is a gift package that is more like a cabinet with 4 sliding drawers. The top left drawer contains two wine glasses, and the right top drawer has a wine utility set which is a cork screw, T-Shape thermometer, Stopper, Nozzle (with a stopper), and a Neck Ring (to avoid dripping).

A shop display structure in the shape of a Guillotine is designed as well, it can be considered either historical or for fun purposes.

Marie Antoinette - Avant Guillotine - Vin Rouge 1998

Theme from the movie "The French Revolution" and the attack on "The Bastille" castle in Paris and the capture & execution of the queen of France, Marie Antoinette followed after by her execution.

This is a gift package which is more like a cabinet with 4 sliding drawers. The top left drawer contains two wine glasses, as for the right top drawer has a wine utility set which are a cork screw, T-Shape thermometer, Stopper, Nozzle (with a stopper) and a Neck Ring (to avoid dripping).

A shop display structure in the shape of a Guillotine is designed as well, it can be considered either historical or for fun purposes.

The Story

Marie Antoinette – Avant Guillotine – Vin Rouge 1998

Theme from the movie “The French Revolution” and the attack on “The Bastille” castle in Paris and the capture & execution of the queen of France, Marie Antoinette followed after her execution.

This is a gift package that is more like a cabinet with 4 sliding drawers. The top left drawer contains two wine glasses, and the right top drawer has a wine utility set which is a cork screw, T-Shape thermometer, Stopper, Nozzle (with a stopper), and a Neck Ring (to avoid dripping).

A shop display structure in the shape of a Guillotine is designed as well, it can be considered either historical or for fun purposes.

Personally, me, Fadi M. Abul Husen decided to switch my #TV habits and watch some old French Movies. Among those was the movie "La Révolution Française" which translates to "The French Revolution" truly caught both my heart and soul, as I adored it from beginning to end.

I suggested the concept to the client, although he didn't favor the idea in the beginning but when we showed him the theme & concept we had in mind, he became supportive and started assisting in the research & welcomed the approach. Although "The Guillotine" was considered a negative thing and an item related "death" or "brutality" but being used as a shop display later triggered immediate interest in the product.

Second, the idea of creating a promotional package containing "Wine Tools" was another great hit. The client loved the concept that a consumers can't get it unless they buy 2 bottles at a time, so we bundled 2 Bottles / 2 Wine Glasses / & a set of wine tools that are a Cork Screw, a Thermometer, a Stopper, a Neck Ring (to prevent dripping) & a Nozzle with a stopper.

The Whole theme, concept & combination sold 1,000 boxes during the first week only (That is 2,000 Bottles) and an additional 1,782 individual bottles during that week only.