This is an illustration set I did for a finance app called Grid. These small situations, that went along with the ongoing season of each month, were needed for certain parts of the UI, to remind users to make their monthly check-ins.

This is how those illustrations worked within the UI; they were set to appear in a tight space, so the message had to be direct and the silhouettes explicit.

Sometimes I like the sketches better... 🤷🏻‍♀️

Even though the main task was pretty straightforward, this was the first set of illustrations made for the app and there wasn't set a deliberate style to draw the upcoming situations. So part of the commission also was to find a suitable direction to complement the already existing brand style.

This is an outline of the process we followed to achieve a visual look that effectively conveyed the brand voice of the product and helped users feel more at ease when dealing with challenging financial matters.

Thank you for watching!

(ﾉ◕ヮ◕)ﾉ*:・ﾟ✧