Ronzoni Pasta Labels Illustrated by Steven Noble

G2 Worldwide collaborated with Steven Noble to customize some illustrations for Ronzoni Pasta for their packaging. The aim was to help create that Italian heritage by incorporating a landscape scenery with a Genoa-style feel that includes a villa and agricultural farm fields in a woodcut style.  The company was founded back in 1881 and its famous Genoa-style, or fancy-cut shaped noodles, had firmly established itself as one of the best-known pasta brands.