Logo for U.S. Electrical Corp
DELIVERABLES
Responsive logo suite
PROCESS
Met with owners to discuss ideal clients, primary logo use cases, and overall vision for the suite
Went through three rounds of brainstorming to find a visual direction that both the clients and I were excited about
Presented the logo direction with two type styling options and two color ways
Final color way and type styling was chosen from the options, which finalized the suite
CHALLENGES
Clients initially didn't have a strong sense of the visual style they were aiming for
Clients wanted periods included in "U.S."
SOLUTIONS
Bring clients into the ideation process - show more rough concepts than the usual 2-3 polished options
Use a grid system to balance the periods in the logo
