Breaking Stereotypes: Why Icons Shouldn't Wear Ties
Breaking Stereotypes: Why Icons Shouldn't Wear Ties
Recently, I received a message that sent me on a rollercoaster of emotions - a request questioning the specificity of an account, suggesting that a tie or a sheriff's star be used as distinguishing elements. As a... let's say not amused... woman in the design field, even leading a design team, I couldn't help but burst into laughter, accompanied by a whirlwind of mixed feelings. In this article, I delve into the technical and social reasons why icons should break free from the confinement of ties and challenge the misogynistic wardrobe norms rooted in history. Join me as we explore alternative ideas that defy stereotypes and propel design forward into a more inclusive future.
Here is what we started with:
"Any other suggestion from you?" - Sure, here we go:
Feathered Cape
Exaggerated Bowtie
Net Shirt
Statement Belt
Oversized Sunglasses
Sculptural Headdress
High Collar
Elaborate Brooch
Loop on the Head
Which of these fabulous fashion elements do you find most captivating?
This is what we pitched:
I agree - Way better! Now our users know way better about who the administrator is. (Attention: irony…)
Do you see my point? Resorting to a tie or a sheriff's star to signify an administrator role implicitly endorses a very narrow and outdated view of authority - one that is exclusively male and rooted in traditional power dynamics. In 2023, it's almost bewildering to think that we might still be clinging to the notion that administrative roles are the sole domain of middle-aged men. It's not just archaic; it's laughably out of touch with the diverse and inclusive realities of our workplaces today. Can we seriously still be entertaining such a narrow view of professional roles? Honestly, it's beyond me. We need to move beyond these old-fashioned stereotypes and embrace a more diverse and realistic representation of who can be in a position of authority.
Breaking Free
For sure, this is not what we published in our software. But we also won't add ties because of...
Technical Limitations: Simplifying Icon Sets
From a technical standpoint, detailed wardrobe pieces, such as ties, can be challenging to represent effectively in small-scale icons. Simplifying the design ensures clarity and enhances the legibility of the iconography, allowing for seamless integration within various digital contexts.
Breaking the Chains of Misogyny
Beyond technical considerations, it is vital to acknowledge the deeply rooted misogyny associated with traditional wardrobe pieces. Ties, historically designed for men, perpetuate gender stereotypes and exclude women from positions of power and authority. In the year 2023, it is high time to challenge these archaic notions and embrace a more inclusive visual language.
Pitching Progressive Ideas
As designers, it is our duty to push boundaries, challenge norms, and pitch ideas that reflect the evolving landscape of gender representation. Instead of relying on outdated symbols, let's explore alternative options. By embracing diverse visual cues, we can create icons that truly represent the modern world we live in.
Finding a Solution
In our specific software case, I believe the issue did not solely stem from the icons themselves but rather from how they were utilized.
To address this, my approach was to increase their visibility and frequency throughout the interface, even incorporating them in titles and other prominent areas. By doing so, users have a greater chance of rediscovering familiar icons within the view or subconsciously absorbing their meaning more quickly. Additionally, we began implementing clear labels to explicitly indicate the specific context or functionality associated with each icon, ensuring a more intuitive user experience.
Communication within the Company
To sensitize the staff to the importance of challenging stereotypes, I organized a PowerPoint karaoke session with the theme centered around the topic of "Why Icons Shouldn't Wear Ties." The session was a resounding success, sparking engaging discussions and fostering a lighthearted yet impactful approach to dismantling gender biases in design.
Are you seeking a designer who delivers innovative solutions, leads a team, and keeps its members engaged and entertained? - Hire me. (recommended)
Cheers, your smart future coworker Franzi 🥂