PRM-Medical Billing Specialists - Case Study
PRM is a medical billing specialist company that helps practices not just survive, but thrive!
The Challenge
PRM solely works as Account Manager with Solo physicians who are in decline, both from a size and ownership perspective. Clients see their value as AM for solo physicians, not PRM as a brand. This made PRM enhance brand awareness and value as the group gets larger to target Mid-Large physicians group. Plus PRM is stagnant to growth due to no new revenue streams. PRM needed to rebrand itself and create a whole new website that describe the company’s values and beliefs in a bespoke way.
The Goal
I was commissioned to take lead on website redesign and development. I was presented with intensive market research that I could use as the foundation for my user research phase. The goal was not just to redesign the website but to make it appear as a complete solution for Solo to Mid to Large size physicians group.