A Norwegian travel agency specialized in organizing trips to England for Scandinavians.

The Challenge

Despite being in business for over two decades. Londontown customers were turning to other travel agencies for booking their trips. The competition was catching up with modern websites, beautiful designs and better user experience. Londontown was in dire need of website overhaul featuring a better design with a seamless experience. Easy to navigate the website and booking trips.

The Goal

Creating a modern-looking website with a cogent information architecture, better navigation, content strategy, and good experience design that reduces the churn in making a request for booking a trip. This will enable users to quickly find information about an event, artist or place. Explore the site supplementary services and request the booking with an easy-to-fill form.

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