As a and lead designer and co-founder of the skincare brand, my responsibilities encompassed visual communication and marketing strategy. Our primary goal was to create a unique selling proposition (USP) for our brand, carve out a niche in a highly saturated market, and differentiate ourselves from existing competitors by highlighting the innovative features of our products. Here are some highlights from our process.

To gain a deeper understanding of our target audience, we conducted interviews with a group of individuals who represented our target group. Additionally, we accompanied them during online shopping experiences and visited physical stores to observe their behaviors. This research allowed us to delve into customers' needs, pain points, and desires. Leveraging these insights, we developed a brand with a unique selling proposition (USP) that proved to be highly successful. Remarkably, within a two-year period and without any dedicated marketing budget, our brand received four prestigious awards and garnered significant media coverage from respected publications such as Forbes, Puls Biznesu, Glamour, and Newsweek. As a testament to our brand's success, it is now available in major retail chains including Douglas, Superpharm, and even abroad.

Visual communivation samples

Our aim was to stand out from other natural brands, which in their visual communication mainly used greenery and ecological paper as well as floral motifs. Use colors that are unusual for the industry, full of contrasts and unusual motifs that will attract attention. On the other hand we wanted to highlight the unique USP of the brand through unusual design and visual communication. Emphasizing the fact that we are natural care 2.0, better than stereotypical natural cosmetics, which are associated with greasy, inconvenient in application consistency.