The Client

MedGrocer is a digitally-enabled corporate healthcare solutions and patient programs empower our customers to get their medicines, vaccines, and teleconsultations conveniently, cost-effectively, and intelligently.

The Challenge

Behind the Brand: Creating a Consolidated Brand Identity

Propose a consolidated brand identity to help MedGrocer create a plan to standardize its look and feel. This task is crucial to MedGrocer’s success as it will help them create a more consistent brand identity and create a better user experience.

Brand Identity

MedGrocer’s identity is a perfect blend of health, tranquility, and friendliness. The shade of green represents vitality and wellness reflecting the commitment to provide healthcare solution. The vibrant orange accentuates the brand’s friendliness, conveying warmth. MedGrocer’s design prioritize easy readability and navigation.

Typography

Given that Lato serves as the primary font by MedGrocer, I did not change it to preserve consistency and brand recognition. To add some variety and improve the organization of the website, I opted for Karla as secondary font to bring a different look and helps create better hierarchy of information.

Hero Section Proposal