Scaling Design Systems: A Case Study
Hey, Dribbblers 👋 excited to share my first ever Dribbble Shot.
I am thrilled to share my profound gratitude for the incredible Design System Course led by the remarkable Dan Mall on Dribbble. This immersive journey has been nothing short of extraordinary, enabling me to delve into the depths of design systems and unlock a whole new world of knowledge and expertise.
Additionally, I am deeply grateful to my exceptional mentor, Michel, whose unwavering guidance and invaluable insights have significantly enhanced my learning experience. Michel's profound expertise and dedication to fostering growth have empowered me to push beyond my limits, challenge conventional thinking, and explore new horizons in the realm of design systems.
This course has been a transformative experience that has not only broadened my skill set but has also instilled in me a deeper appreciation for the immense impact of design systems. From understanding the foundational principles to mastering the intricacies of component libraries, pattern libraries, and style guides, I now possess a comprehensive toolkit to streamline and elevate the design process.
As I embark on this new chapter in my professional journey, I am incredibly excited to implement the knowledge and skills gained from this course. With a renewed sense of purpose and a greater understanding of the interconnectedness between design, user experience, and development, I am confident that I can create more impactful and cohesive designs that resonate with users on a profound level.
Project Brief
Craft a Comprehensive Design System to Seamlessly Connect IPTS' Trio of Offerings, Enriching User Experiences with Unparalleled Consistency.
IPTS.ORG: Illuminate the Journey with a Captivating and Informative Website, with the Latest IPTS News and Updates.
IPTS Travel: Sculpt a Seamless and Intuitive Platform, Empowering Users to Effortlessly Explore and Book Interplanetary Travel.
IPTS Rail: Craft a Real-Time Web App, Empowering Travelers with Effortless Navigation Across Interplanetary Commuter Lines.
Unveiling My Roles & Goals with Vision and Purpose
Unveiling the Ultimate Style Guide : In the realm of establishing the visual identity for the newly minted IPTS company, I embarked on an exhilarating mission. My mandate encompassed not only handpicking a color palette and curating typography with intent but also conceptualizing and designing a myriad of captivating visual components. These carefully crafted elements would permeate through all three websites and intricately interweave within the very fabric of the design system, breathing life into the captivating journey that awaits.
Crafting Captivating Websites : As the torchbearer of web design, I embraced the responsibility of crafting not just one, but three exceptional websites. Guided by meticulous attention to detail, I ventured into the realm of high-fidelity mockups, meticulously shaping each pixel to perfection.
Creating a Design System : With the foundation of awe-inspiring designs laid across the trio of websites, I embarked on an extraordinary endeavor to breathe life into a comprehensive design system. This dynamic system serves as the connective tissue, harmonizing the digital landscape with five essential common components.
Design System Chronicles : My responsibilities extended beyond creation to encompass the generation of comprehensive documentation for the design system. Encompassing a rich tapestry of guidelines, regulations, and best practices, this documentation leaves no stone unturned. It delves into the intricacies of visual elements, typography and components creating an indomitable resource that empowers me to embrace the full potential of the design system and etch their mark on the canvas of innovation.
Creating a Dribbble Case Study : The Final Chapter covers my detailed crafted case study
Unveiling the Design Process
Embarking on this project, I delved into an extensive audit of renowned luxury travel brands, including Make My Trip, Expedia, and Booking.com. This exploration served as a wellspring of UI inspiration, propelling me to steer away from my original concept and conceive a modern and sleek UI. Furthermore, I delved into websites like Google Flights, extracting design patterns that would shape the foundation of the homepage. Key components such as navigation, hero section, footer, search feature, cards, and photography styles emerged as crucial focal points. This insights helped me out in visualizing the core elements that would bring the design to life.
Typography, Color Palette & Photography
Font styles
Elevating Space Travel with Modern Fontscapes
Color Palette 🎨
Exploring the Boundless Horizons of Modern Colors for Space Travel
Photography 📸
Unleashing the Power of Modern Images to Inspire and Elevate Space Exploration.
Final Mockups
IPTS Org
IPTS Travel
IPTS Rail
Design Components
Rebranding Challenge : IPTS to Shuddle
In a groundbreaking move, the Interplanetary Travel Syndicate (IPTS) has partnered with the renowned branding firm MegaBrand to embark on a momentous rebranding journey. Through immersive focus groups, it was revealed that the IPTS name and logo conveyed an ominous, impersonal perception, prompting the need for a profound transformation. After weeks of meticulous research and exploration, the organization has embraced a new identity: "Shuddle." This captivating reimagining captures the essence of a vibrant startup, poised to captivate a younger demographic and usher in a new era of innovation and excitement.
Color Palette & Typography
The colour palette is fresh and vibrant, and the identity relies much more heavily on the photography of younger people to feel more welcoming and inviting.
The typographic palette relies heavily on the IBM Plex superfamily to both give a wide range as well as make everything feel familiar.
Here's how the Shuddle World Looks Like
“ipts.org” is now “shuddle.world.“
“IPTS Travel” is now “Shuddle Visit”
“IPTS Rail“ is now “Shuddle Ride“
Shuddle World
Shuddle Visit
Shuddle Ride
Unforgettable Lessons Learned Along The Journey:
In the dynamic landscape of design, the importance of a robust and well-crafted design system cannot be overstated. It serves as a foundational framework, a guiding light that illuminates the path towards cohesive and impactful creations. A design system fosters consistency, efficiency, and scalability, enabling designers and teams to work harmoniously, speak a shared visual language, and build upon established principles. By encapsulating best practices, standardized components, and design guidelines, it empowers us to ensure a seamless and delightful user experience. Beyond streamlining workflows, a design system instills a sense of coherence and brand identity, elevating the perception and trust in the products or services offered. With its ability to unify design efforts and inspire innovation, a well-crafted design system becomes an invaluable asset for propelling organizations and designers to new heights of success.
Have a nice day! 😀
Thank You for Your Priceless Time!