Jarritos

Even though I enjoy motion graphics, it's always fun to go back to doing some graphic design work because design was my first love. Take a closer look at a fun passion project I worked on a while ago. It was a rebranding of "Jarritos," a well-known brand from Mexico. I wanted to imagine how it would feel if they ever decided to introduce alcoholic beverages. I felt it would require a more mature vibe, so I came up with a new logo and an overall concept that captured that essence. In addition, I created new iconography and a color palette to complement the new look. There's something special about diving into graphic design and unleashing creativity once again. It's a reminder of where my passion for design began and how much joy it brings me Ahuevo!