Hilton Head — concept

Brand identity concept created for Omni Hilton Head Oceanfront Resort — a beautiful low country property in Hilton Head, South Carolina.

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This concept features an abstract lighthouse, illustrated in the style of stained glass, meant to celebrate the iconic HH landmark in an artful way. The overall visual tone/brand personality conveys Southern sophistication and charm with a modern spin — light, nautical, beach-y.

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The logo series was designed to be used for variable merchandising that would entice guests to make purchases from the gift shop during their stay; with that in mind, the elements needed to translate well to various forms of printing, embroidery, etc.

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See the selected/final brand assets here